Game Changers: The Evolution of Advertising will be exclusively available at Cannes Lions in June before going on general release later in the year. It features over 200 groundbreaking campaigns from the 1950s onwards, as well as essays and...
May 30, 2013 / 4 notes

Game Changers: The Evolution of Advertising will be exclusively available at Cannes Lions in June before going on general release later in the year. It features over 200 groundbreaking campaigns from the 1950s onwards, as well as essays and commentary from industry veterans.

#cannes lions #advertising #game changers

Every year, we do quantitative research to see how “got milk?”, with its rather modest budget, measures up against the unaided recall of taglines from massive drinks like Coke and Pepsi.

We continue to bury them.

Jeff Goodby, Game Changers: The Evolution of Advertising
May 30, 2013
#Jeff Goodby #game changers #cannes lions #advertising #goodby silverstein
“We broke new ground, we made news, we saw our names linked to the work we did. Nobody wanted to work anywhere else.” - Paula Green, Game Changers: The Evolution of Advertising
May 29, 2013 / 1 note

“We broke new ground, we made news, we saw our names linked to the work we did. Nobody wanted to work anywhere else.” - Paula Green, Game Changers: The Evolution of Advertising

#game changers #cannes lions #advertising #paula green
Game Changers marks some of the most creative and innovative work in advertising, communications, and media over the last 60 years – not only a tribute to the past, but a glimpse of the ideas, forces, and trends that even now are shaping our future.
Arianna Huffington, Game Changers: The Evolution of Advertising
May 29, 2013
#arianna huffington #huffingtonpost #game changers #advertising #cannes lions
Let us prove to the world that good taste, good art, and good writing can be good selling.
Bill Bernbach, Game Changers: The Evolution of Advertising
May 29, 2013 / 3 notes
#advertising #cannes lions #game changers #bill bernbach #ddb
May 29, 2013
#cannes lions #game changers #advertising
“We – the rebels – are in a much better place now than in 2005. Sure, some still call us names: “digital”, “techies” or “geeks”. But according to pop culture being a geek is cool now, so we don’t mind.” - Fernanda Romana, Game Changers: The Evolution...
May 29, 2013 / 3 notes

“We – the rebels – are in a much better place now than in 2005. Sure, some still call us names: “digital”, “techies” or “geeks”. But according to pop culture being a geek is cool now, so we don’t mind.” - Fernanda Romana, Game Changers: The Evolution of Advertising

#advertising #cannes lions #game changers #fernanda romana
Storytelling is still fundamental to our experiences. Despite the incredible explosion of technology, we all still love stories.
Sir John Hegarty, Game Changers: The Evolution of Advertising
May 29, 2013 / 1 note
#advertising #john hegarty #bartle bogle hegarty #cannes lions #game changers
“[Think Different] was a celebration of Steve’s Apple. The old Apple. And the new Apple he envisioned.” - Lee Clow, pictured with Steve Jobs in 1984, Game Changers: The Evolution of Advertising
May 29, 2013 / 11 notes

“[Think Different] was a celebration of Steve’s Apple. The old Apple. And the new Apple he envisioned.” - Lee Clow, pictured with Steve Jobs in 1984, Game Changers: The Evolution of Advertising

#advertising #steve jobs #lee clow #cannes lions #game changers
May 14, 2013 / 1 note
#advertising #game changers #cannes lions