Game Changers: The Evolution of Advertising will be exclusively available at Cannes Lions in June before going on general release later in the year. It features over 200 groundbreaking campaigns from the 1950s onwards, as well as essays and commentary from industry veterans.
“We broke new ground, we made news, we saw our names linked to the work we did. Nobody wanted to work anywhere else.” - Paula Green, Game Changers: The Evolution of Advertising
“We – the rebels – are in a much better place now than in 2005. Sure, some still call us names: “digital”, “techies” or “geeks”. But according to pop culture being a geek is cool now, so we don’t mind.” - Fernanda Romana, Game Changers: The Evolution of Advertising
“[Think Different] was a celebration of Steve’s Apple. The old Apple. And the new Apple he envisioned.” - Lee Clow, pictured with Steve Jobs in 1984, Game Changers: The Evolution of Advertising